Nast is a magazine publisher located in the U.S with its headquarters in New York City, and was founded in 1909 by Condé Montrose Nast but has been owned by the Newhouse Family since 1959; and Samuel Irving Newhouse has and published fashion magazines such as Vogue, and he is ranked 47th richest man. Also Condé
Nast has 27 websites with more than 50 apps available on mobile and other digital devices.
Condé Nast is a digital publication company which producers 18 consumer magazines that include Architectural Digest, Bon Appétit, GQ, the New Yorker, Vanity Fair and Vogue which focuses on class or interest that include travel, food, home and culture, but fashion is the company's main focus; and are now extending to making their company more visual by extending the GQ on to ipad as their products include apps.
And to some of the business that Condé Nast own or publishes their product have a high value, for example woman magazine is valued at 10,000,000 dollars and the magazine and newspapers called Fairchild publications is valued at 650,000,000 dollars.
Target Audience
Conde Nast publishes different magazine that focus on different subjects, so the target audience varies depending on the focus of the subject of the magazine, for example:
Vogue
Condé
Montrose Nast took over Vogue magazine in 1909 when the founder Arthur Turnure died, turning it into a bi-weekly magazine then establishing it overseas in 1910. And the target audience changed depending on the situation because after the magazine surged during the great depression in 1960's the magazine started to appeal to the youth of the sexual revolution because of its contemporary fashion and editorial features that openly discussed sexuality suggesting that the target audience was young people going through puberty, at that is the stage where hormones start to take course at a high level.
Teen VogueMontrose Nast took over Vogue magazine in 1909 when the founder Arthur Turnure died, turning it into a bi-weekly magazine then establishing it overseas in 1910. And the target audience changed depending on the situation because after the magazine surged during the great depression in 1960's the magazine started to appeal to the youth of the sexual revolution because of its contemporary fashion and editorial features that openly discussed sexuality suggesting that the target audience was young people going through puberty, at that is the stage where hormones start to take course at a high level.
Teen Vogue is the girl teenage version of Vogue which focuses on fashion and celebrities and features information and stories on current issues and events which appeal more to teenage girls. Teen Vogue is so distinctive and noticeable because of its unique cover size which is more visible on shelves. And has been so successful it is link with a stores with the same concept called the "The Haute spot" in New York.
Also Condé
Nast receive a lot of income from teen Vogue as has 1,029,336 viewers, and features star like it's first issue with Gwen Stephanie in February/March 2003 which attracted a lot of viewers and now the magazine has a Teen Young Hollywood Party which is attended by a lot of teens in Los Angeles in the society.
The New YorkerNast receive a lot of income from teen Vogue as has 1,029,336 viewers, and features star like it's first issue with Gwen Stephanie in February/March 2003 which attracted a lot of viewers and now the magazine has a Teen Young Hollywood Party which is attended by a lot of teens in Los Angeles in the society.
The New Yorker was founded by Harold Ross and his wife Jane Grant on February 21st 1925, and its focuses on Americana modern fiction, satire, cartoon poetry American magazine that is published by Condé
Nast, and is now published 47 times annually. So this cultural magazine focusing on the life of New York City, that creates a sophisticated humour but is different from the usually corny humour like Judge. And the New Yorker is also focuses on social issues like politics.
Also the average age of The New Yorker reader is 47 in 2009 whereas in 1990 it was 46 and 1980 it was 43, so the average rage of the readers is increasing. Also The New Yorker is read worldwide but 53% of the readers live in the top ten U.S areas, which is not surprising due to it's title, and the fact that The New Yorker focuses on culture of American especially New York. And the income in 1990 was 70,233 dollars but has since risen to 109,877 in 2009 suggesting that the older population has increased, or the number of older readers has increased. Nast, and is now published 47 times annually. So this cultural magazine focusing on the life of New York City, that creates a sophisticated humour but is different from the usually corny humour like Judge. And the New Yorker is also focuses on social issues like politics.
So to conclude Condé
Nast Publications is considered to be the originator of "lifestyle magazines" which focuses on a particular class instead of targeting the largest possible reader which is working for them but could do with an upgrade because it was founded in 1909.
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